LUOTSIVA is a research and development project that collaborates with local and regional Finnish newspapers. The project aims at improving interaction between newsrooms and their audiences via the newspapers’ Facebook pages. LUOTSIVA is seeking for new ways of engaging the readers and strengthening their trust in the newspapers. This academic and developmental social media research project is carried out by Jyväskylä University’s journalism unit.
LUOTSIVA is funded by Viestintäalan tutkimussäätiö
LUOTSIVA’s presentation slides in English: LUOTSIVA presentation 24/11/2017
These slides were presented in SOMERI seminar 24th of November 2017.